“The medium version goes like this: The AOL of the 90s is a universally recognized symbol for what the internet should not be, and how the web will always be better and more innovative than what one company can provide. AOL’s demise came at the hands of the open web and search engines like Google, which made it easy to find content without the heavy hand of one company’s portal. Now, after 13 years of growth, the Google portal looks nearly as much like AOL as it does the search engine that helped displace AOL—and that’s a bad thing.”